WTP Media is growing, and we’re looking for a creative, organized, and driven Social Media Manager who can hit the ground running with both organic social media management and paid social advertising campaigns.

This role is ideal for someone who thrives in a fast-paced agency environment, understands how to manage multiple client accounts, and has hands-on experience running paid ad campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and more.

A major part of this position includes:

• Managing and publishing regular social media content for clients
• Creating and launching paid social media advertising campaigns
• Monitoring performance and optimizing campaigns for results
• Collaborating closely with our creative, video, and marketing teams

If you love both content creation and performance marketing, this could be the perfect fit.

What You’ll Be Doing

• Create, schedule, and publish ongoing social media content for multiple client accounts across Facebook, Instagram, LinkedIn, TikTok, YouTube, and other platforms
• Plan, launch, manage, and optimize paid social media advertising campaigns on Meta, LinkedIn, TikTok, and other social platforms
• Work directly with our internal creative team to develop social media strategies aligned with overall marketing initiatives
• Collaborate with video, content, branding, and advertising teams to ensure brand consistency across campaigns
• Create engaging content including graphics, short-form videos, reels, stories, captions, and more using both original and client-provided assets
• Monitor campaign performance, analyze metrics, and provide reporting insights to improve engagement, reach, and lead generation
• Stay current on social media trends, platform updates, and best practices
• Grow audience engagement, followers, page activity, and online communities for clients
• Create and manage Facebook Groups and LinkedIn Groups where appropriate
• Communicate professionally with clients regarding campaign performance, content approvals, and strategy recommendations
• Assist in presenting social media strategies and results via Zoom or in-person meetings

Requirements & Qualifications

• Experience in social media marketing, digital advertising, communications, or related field
• Bachelor’s degree in Marketing, Advertising, Communications, or related experience preferred
• Strong hands-on experience running paid social media ad campaigns across:
  • Meta (Facebook & Instagram)
  • LinkedIn
  • TikTok
  • YouTube
  • Other emerging social platforms
• Experience managing and publishing ongoing organic social media content for multiple brands or clients
• Strong understanding of audience targeting, campaign optimization, ad creative, and analytics
• Exceptional written and verbal communication skills
• Highly organized with strong time management skills and ability to manage multiple clients and shifting priorities
• Ability to work collaboratively in a creative team environment
• Comfortable presenting ideas and campaign results to clients
• Proficiency in Microsoft Office Suite, especially Excel
• Exceptional attention to detail and follow-through
• Self-motivated, disciplined, and proactive

Helpful Additional Skills (Not Required)

• Photography experience
• Graphic design experience
• Adobe Premiere Pro or video editing experience
• Experience with Canva, Adobe Creative Suite, or similar tools
• Google Ads experience
• SEO or digital marketing agency experience

What’s In It for You?

• Competitive salary based on experience
• Bonus opportunities
• Medical and dental insurance
• Simple IRA match
• Paid time off package
• Flexible/hybrid work schedule
• Casual dress code and a great team environment

Location

This is primarily an in-office position located in Ada, Michigan. Flexible hours and hybrid scheduling options are available.

Next Steps

If you’re interested in joining our team and believe you’d be a great fit for this role, please complete the online application and include your current resume and contact information.

No phone calls, please.

About WTP Media

WTP Media is a full-service digital marketing company headquartered in Michigan since 2006. Our talented team works with clients throughout Michigan and nationwide from our corporate headquarters in Grand Rapids, MI.

Our philosophy is simple: deliver exceptional results backed by outstanding customer service.

We provide a full range of digital marketing services including:

• Social Media Marketing
• Paid Advertising
• Video Production
• Web Design & Development
• SEO & SEM
• Content Marketing & Blogging
• Digital Strategy and Consulting

We proudly serve contractors, dentists, healthcare organizations, manufacturers, professional service companies, and many other industries.